The field of search engine optimization (SEO) has been declared dead many times now, but it remains as vital and important as ever. While search engines like Google and Bing would love to make it a thing of the past, search engine optimization still offers a great deal of value to most of those who make use of it.
Even if today’s SEO projects tend to be more complex and sophisticated than in the past, the results they produce can be even more impressive. Because of this, a great many skilled professionals today are trying to hang out their own shingles as SEO experts, hoping to impress the many others who could benefit. As those who see their Twitter profile will notice, one online marketplace is making it easier than ever before for independent SEO specialists to connect with those who need their services.
This is a relatively recent development, and also a welcome one to most who have followed the industry for very long. For many years, SEO specialists have generally spent as much time finding more clients to serve as doing the work that they excel at. While some freelance and independent SEO providers might have enjoyed that state of affairs, most would have preferred to focus more on the nuts and bolts of the discipline.
With an active marketplace now making it much easier for providers and buyers to connect, this means that more time can be spent, overall, on the work that actually produces the results that website owners seek. This means that SEO providers can now typically deliver even more value for a given amount of investment, since less of their time needs to be spent on ancillary, supporting effort.
Whereas some might have suggested in the past that SEO would eventually die out thanks to the advance of search engine algorithms and other developments, something quite the opposite seems to be happening, instead. With providers today having better ways of providing even more value to those who secure their services, SEO is becoming even more attractive and important. While no one can say for certain what the future holds, it therefore seems likely that the industry will remain healthy for a long time to come.